NockNock
A website where buyers of high valued products such as holidays, buying and renting property, cars etc. post their requirements and sellers make direct offers to them. This project was done as a part of my internship program at Lollypop Design Studio.
Industry
Digital Classifieds
Platform
Web
Role
UX Designer
What is
NockNock?
NockNock is a platform where buyers post their requirement and sellers make direct offers to them. It offers verticals consisting of High Value Products, with low urgency to purchase such as Holidays, Buying and Renting Property, Cars, etc.
NockNock enables buyers to exercise the power of demand by broadcasting their needs to the sellers so, instead of sellers having to push offers to buyers, buyers will pull offers to themselves, so they get exactly what they need. Sellers also benefit by focusing their marketing efforts on declared buyers and give private discounts to serious buyers or to group of buyers.
Discovery
Business Requirements
Competitor analysis
Target Audience Study
Define
Personas
Journey Maps
Task Flows
Information Architecture
Design
Concepts
Wireframes
Visual Design
Primary
Requirements
01
Buyers broadcast their requirement
and sellers can contact them directly.
02
Avoiding clutter, keeping the flow simple & intuitive.
03
Designs should be scalable for multiple verticals.
Concept Creation
After we had a basic structure of the website in mind, we created the IA. We started out with rough sketching, three initial concepts were developed keeping in mind the takeways from the research phase. The primary focus was on the main theme of the website. Once it was discussed and finalised with the clients, the concept was detailed including the layout, elements and interactions. For the initial concepts, the primary flow for a Buyer, Posting a Requirement was detailed out to convey the ideas.
Journey.
Momentum.
Exploration.
​
Personalised.
Assistance.
Conversational.
​
Familiar.
Easy.
Simple.
​
Homepage &
How it Works
The first fold focuses on various categories available to the user to choose from. Since, NockNock is a new platform, we wanted users to get familiar with the offerings of the platform and build trust. Hence, we also incorporated the sections - Few Sample Postings and Testimonials on the homepage.
In order to create the best digital products, we first had to break free from existing assumptions. Instead of combining the wish-lists of the internal stakeholders, we guided the team on how to focus on the true needs of the passengers by analyzing passenger behavior. This resulted in clear communication, a goal-driven approach, and a personalized offering of services. Agile workflows and a new technology framework allow for fast prototyping and rapid improvement of the products, and the long beta period allows the team to learn in increments and zoom in on true user needs.
This concept involves three simple steps to get you what you need. By incorporating elements of movement in this design, we have created a fresh and easy approach.
Finding the perfect match while purchasing something is a memorable journey.